Event Sensor Golf

We exist to provide golfers with the first launch monitor that actually helps them improve at the sport.

Current launch monitors measure almost nothing about golf analytics.

For example, the ‘gold standard’ launch monitor for many golfers is Trackman. Here are the analytics it provides:

All of these numbers refer to analytics measured at the moment of impact. Nothing else. In reality, many analytics like “club path,” “club speed,” and “club face” are functions of time throughout the swing. Yet modern launch monitors report them as a single number because they are only measured at a particular location in space and time. If a golfer has a swing fault before or after impact, modern launch monitors cannot measure it. Even if they could, they offer no diagnostic tools or drills/tips to correct it.

If golfers want to know their shot analytics for a simulator, then plenty of good launch monitor options exist for that purpose. Or if they want to muck around measuring a few stats at the driving range, solutions exist for that purpose as well. But if golfers want to use analytics to understand their swing and improve at the sport, then no solutions are available. Launch monitors are simply reporters that spit out incomplete tables of numbers that most golfers don’t know how to read, let alone infer what those numbers say about their swing.

Ideally, a launch monitor should measure everything about a golfer’s swing:

Most of these analytics are not single numbers, but rather functions of time throughout the swing. With a more complete understanding of a golfer’s swing, we can demonstrate to golfers how their body mechanics and analytics are related. Then we can offer drills and tips to fix swing faults and improve weaknesses.

See the next page “What we do” for videos and examples.